The Right Way to Choose a College
Does the brand name of the college you attend actually matter? The best research on the question suggests that, for most students, it doesn’t.
Challenge Success, the research and advocacy group that I cofounded at Stanford’s Graduate School of Education, conducted an extensive review of the academic literature on the subject. We found that a school’s selectivity (as typically measured by students’ SAT or ACT scores, high school GPA and class rank, and the school’s acceptance rate) is not a reliable predictor of outcomes, particularly when it comes to learning. As common sense would suggest, the students who study hard at college are the ones that end up learning the most, regardless of whether they attend an Ivy League school or a local community college.
Similarly, the 2014 Gallup-Purdue Index, a study of over 30,000 graduates, found no correlation between college selectivity and future job satisfaction or well-being. The study showed that graduates were just as likely to score high (or low) on a scale measuring their “thriving” whether they attended community colleges, regional colleges or highly selective private and public universities.
Research does suggest that there is a modest financial gain from attending a highly selective school if students are the first in their families to attend college or come from underserved communities. But the difference in financial outcomes between the low-earning and high-earning graduates of top-ranked schools is greater than the difference between students from such highly selective schools and graduates of non-selective schools, including community colleges. As Greg Ip noted in The Wall Street Journal earlier this week, “The fact that smart, ambitious children who attend elite colleges also do well in life doesn’t mean the first caused the second.”
Would such findings have mattered to the parents involved in the college admissions scandal that has unfolded over the past two weeks? Probably not. In a society that is hyper-focused on achievement, credentials and status, it isn’t surprising that some parents are willing to sacrifice just about anything, including their integrity, to get their child into a top-ranked school. Unfortunately, many high school students also have a “cheat or be cheated” mentality when it comes to getting the grades and test scores that they believe they need for future success. More than 80% of students at high-achieving schools cheat in one way or another, according to surveys of over 145,000 students conducted in recent years by Challenge Success.
Today’s admissions scandal should serve as a wake-up call. As a society, we need to reexamine the purpose of college and the underlying issues that lead families to be so obsessed with status or brand that they jeopardize their own children’s healthy development and well-being. In surveys conducted by my group, three-quarters of high school juniors and seniors list planning for college as a top source of stress or worry in their life, well above relationships and family issues. More and more students are reporting severe sleep deprivation, anxiety, depression and thoughts of suicide as they struggle to meet the unrealistically high expectations foisted upon them. The ultimate irony is that, even when these students do end up in selective colleges, many of them continue to struggle with mental and physical health issues, and often lack the independence, resilience and sense of purpose they need to graduate and enter the workforce.
What would a better approach look like? If the name of the school they attend doesn’t make a difference for most students in the long run, what does?
It turns out that what students do at college seems to matter much more than where they go.
The students who benefit most from college, including first-generation and traditionally underserved students, are those who are most engaged in academic life and their campus communities, taking full advantage of the college’s opportunities and resources. Numerous studies attest to the benefits of engaged learning, including better course grades and higher levels of subject-matter competence, curiosity and initiative.
Studies conducted in recent years by Gallup-Purdue also show a strong connection between certain forms of engagement in college and future job satisfaction and well-being. In particular, they found six key college experiences that correlated with how fulfilled employees feel at work and whether they thrive in life after college:
• Taking a course with a professor who makes learning exciting
• Working with professors who care about students personally
• Finding a mentor who encourages students to pursue personal goals
• Working on a project across several semesters
• Participating in an internship that applies classroom learning
• Being active in extracurricular activities
And yet, as important as these various forms of engagement seem to be, relatively few college graduates say that they experienced them. While more than 60% of graduates strongly agreed that at least one professor made them excited about learning, only 27% strongly felt that they were supported by professors who cared about them, and only 22% said the same about having a specific mentor who encouraged their goals and dreams. Just under a third strongly agreed that they had a meaningful internship or job or worked on a long-term project, while just a fifth were actively involved in extracurricular activities.
Given the research on what matters in college, the best advice for choosing the right one would seem to be finding a place where the student will be engaged, in class and out, by all that the college has to offer. The good news is that engaging experiences of this sort can happen at a wide variety of colleges, regardless of selectivity, size or location. And with over 4,500 accredited degree-granting colleges in the United States, students have plenty of options from which to choose.
Evaluate Colleges by their Attributes.
Parents can play an important role in the college search process, but they should always let the student—the one who will actually attend the school— lead the way. Here are some practical tips and conversation starters for students as they navigate the college admissions process.
Keep the ultimate purpose of college in mind.
The college years are short relative to the rest of your life. How do you want to spend your time while you are there? Are you hoping to learn new skills in a particular area? Meet role models, mentors and new friends? Be exposed to ideas, people and places you otherwise would not have access to? What kind of “return” do you want on your investment, in terms not only of future finances and career options but also of personal growth and future well-being and satisfaction?
For some students, the desired return on investment may be strictly monetary. If that is the case, you may want to consider preprofessional schools such as maritime academies, pharmaceutical schools or other schools with specialized business and entrepreneurship programs. These colleges rank highest in lists that measure value added to expected income, and many of them accept all or nearly all of their applicants. If your goal in attending college is simply to maximize your income, attending one of these less expensive programs at a lesser-known school may be worth considering.
Ask the right questions.
What are you most excited about learning, doing and experiencing in college? Consider academic factors such as access to cutting-edge researchers, ways to apply your learning through long-term projects or opportunities to be involved in graduate-level work, and which subject areas interest you most. Make sure that the offerings and core requirements at the colleges you are considering match these interests.
What types of places or settings do you imagine you will most and least enjoy? Consider both location and geography. Do you want to be close to home or far away? Do you want to be in a big city or rural area? Do you want to experience cold weather or a sunny locale? How about a big campus or small? Dorm life or off-campus housing?
What interests outside of class do you want to cultivate? Since students seem to thrive when they are more involved in campus activities, consider the range of activities offered at the college and where you see yourself fitting in, whether it is sports, arts, service activities, student leadership opportunities or the myriad clubs offered on most campuses.
Are there specific resources, supports or types of classes that would help you to be fully engaged? Check out mental health services, the support system for students with learning differences and community supports for first-generation students and students of color. What kind of advising and career counseling systems are offered? And don’t forget to look closely at financial aid and other scholarship opportunities.
Who do you want to hang out with and get to know? What social scene do you want? An active Greek system? A rah-rah sports scene? A mellow coffeehouse vibe? International students and study-abroad programs? Students who share your religious affiliation or values?
Do your research.
The internet can be your friend as you peruse different college websites, take virtual tours or visit nearby campuses to learn about the type of school you want. Look for schools that match the answers to the questions above. Sit in on a class or two if you can. Talk to current students or recent alumni. Don’t necessarily base your decision on your parents’ experiences or misconceptions, especially because colleges change and evolve over the years.
Enter college with an engagement mindset.
This is critical. Consider how you might make the most out of your time in college by investing in relationships, trying new things, studying hard, reaching out to adults and peers, building empathy and taking appropriate risks. Be sure you know how to balance a checkbook, do your own laundry and handle the inevitable setbacks and stresses that will occur.
Challenge Success works with K-12 schools across the country to increase student well-being and engagement with learning. Our survey results show that almost half of students are just “doing school,” that is, playing the game in order to get ahead. That’s no way to prepare for a satisfying life of learning and work.
The message that we try to impart is clear: Parents and students must work on a different attitude toward the classroom long before they start thinking about which college to attend. It’s never too early to foster the skills needed for a healthy and meaningful college experience.
Here’s an example: After a talk I recently gave in New York, a father approached me to say that, a year earlier, his daughter was choosing between an Ivy League school and a well-known regional college that was ranked much lower. He took her to visit both schools, and on the way home from the Ivy, she told him that she was going to turn it down. She liked the people and programs at the other school and thought she would be happier there.
He was furious, he told me, and didn’t speak to her during the entire ride home and most of the following week. Who turns down the Ivy League? “But boy was I wrong,” he said. “She is now a freshman at [the regional school] and has never been happier. I thought I knew what was best for her, but she was the smart one who knew where she would thrive.”